From first glance, Lauren Remington Platt appears to have it all. Statuesque, poised and intelligent, the 26-year-old looks more Westport, Conn., than West Village. Graduating from Columbia University in 2006, Platt became a research analyst at a hedge fund. Swapping out her Chanel jackets for chaos theory, long hours at the office left Platt only minutes and a mascara wand before hitting the benefit circuit post-work. This prompted the platinum-haired beauty to start Vênsette.com, a members-only Web site that allows its users to select from pre-styled hair and makeup options, starting at $250 for in-home visits by professional hair and makeup artists. Makeup options range from a natural, sun-kissed look to red-lipped Grace Kelly regalness, while hair styles run the gamut from a slicked-back ponytail (The Tribeca) to a classic, iron-straight middle part à la Gwyneth Paltrow at the Oscars. With an international gaggle of good-looking clients that include the model Anouk Lepere and Monaco royal Charlotte Casiraghi, who better than Platt to tell you how to put your best face forward.
source. ny times .com
Occupation: Founder and C.E.O. of Vênsette.
Birthplace: New York City.
Education: Columbia College, Columbia University.
Current home: West Village, New York City.
Charity pursuits: The Robin Hood Foundation and Solar 2, the nation’s first carbon-neutral, net-zero-energy building.
Personal style: Conservative with a touch of irreverence.
Red carpet tip: Don’t underestimate the impact a professional makeup artist can have on improving your look.
Daily uniform: Tod’s flats, a MaxMara coat, Calvin Klein T-shirts and St. John knits.
Perfume: That’s a secret, but it is made with gardenias.
Favorite quotation: “One is not born a woman, one becomes one.” — Simone de Beauvoir
Favorite place to unwind: My family farm in New Vernon, N.J.
Favorite designers: I veer toward the classic Italian labels: MaxMara, Loro Piana, Valentino, Armani.
Favorite piece of clothing in your closet: A floor-length military coat by Ralph Lauren that I bought when I was 17.
Favorite books: “Anna Karenina,” “The Second Sex,” “Tender Is the Night,” “The Bhagavad Gita” and “Makeup Your Mind” by Francois Nars.
Guilty pleasure: Staying up all night watching back-to-back episodes of “Law & Order.”